Targeted Traffic Platinum 

The Traffic Platinum Web Site Consulting service was designed to empower your web site to be able to attract, convert, and retain customers. This service is based around an integrated strategy which promotes synergy between web design and e-marketing. Our web design, custom application development, usability engineering, direct response copywriting, and Internet marketing experts work in unison to empower your web site to quickly maximize its full sales potential.

Many of our clients who have implemented the Traffic Platinum service have increased their sales conversion rates several 100%! Many clients have gone from as low as a 2% sales conversion rate to as high as a 10% sales conversion rate by implementing the Traffic Platinum service. Just think what this service can do for your site! Our coordinated, battle-tested approach allows us to deliver business results to a degree far beyond the reach of most in-house or outsourced marketing or web design solutions.

Our proactive approach will improve your bottom line by:

     Increasing each click's value by persuading more visitors to buy more and buy more often

     Decreasing the cost-per-click paid for marketing to as far below the amount of money you make per-click as possible

The Traffic Platinum service is detailed below:

Preliminary Site Analysis Study
Our site analysis study provides a quick, up-front, but in-depth focus on your top-level web pages - the ones that will be most decisive in framing your customers' opinions, trust, and targeted interest in your site. We validate your site's top-level pages against our compiled set of over 100 industry-level heuristics and benchmarks, organized into an orderly set of six analysis sectors.

We will provide a Site Analysis Survey Report - observations and recommendations on each of four primary areas of analysis: Ease of Navigation, Complexity and Depth, Adherence to Theme(s), Content and Subject Area Assessment.

Tracking Software License Acquisition and Setup
We will install tracking software specifically for your website and setup for ongoing campaign and normal traffic analysis.

Site Traffic Monitoring and Analysis
We not only help you plan and implement your marketing campaign strategies, we immediately set up a full-scale click stream tracking operation that delivers up-to-the-minute online details about your results - available to you on a 24/7 basis. However, we don't stop there, as many of our competitors do - rather, we analyze your results and deliver systematic, insightful, and highly organized management reports along areas like planned vs. actual path analysis, exit analysis, campaign analysis, and referral source analysis. In other words, we take the pulse constantly of how well your marketing dollars are performing, how well your site is performing, and where opportunities for improvement may exist.

Site Adjustment Recommendations
Once we begin actively tracking your customers' online actions, we can analyze those actions against your planned site paths and marketing goals. We can then make preliminary recommendations about where your site may need improvement to better maximize your marketing expenditures and your overall site competitive position. We deliver an easy-to-understand, focused discussion report that points to probable key areas your site may need adjustment in areas such as usability, copy, navigation, and layout. Of course, we corroborate this report with our earlier reported results in our Site Analysis Study and our Tracking Analysis Report.

Thus, you have a lot more ammunition to assist you in converting and retaining future traffic than most of your competitors will have at this stage.

Focused Redesign Planning and Coordination
Once we deliver our Site Adjustment Recommendations Study and you've had a chance to review and consider it, we are ready, as you will be, to begin planning an organized team-based redesign study of target site areas. Note that this is an integrated approach where we will work side-by-side with your delegated representatives and cognizant staff. The goal of this will be to deliver a Site Enhancement Specification report, complete with proposed page mock-ups and page-behavior descriptions.

Contact us today for your free website consultation and we will discuss your Internet marketing goals and how we can help drive traffic to your site today.